The Rolling Stones worked with the Pantone Colour Institute to create the official Stones Red. Pantone visited the Rolling Stones archive in the UK to see the tongue logo on the inner sleeve of Sticky Fingers (the first official usage of the iconic logo) to read the exact components of the red originally used. Stones Red was then established.

Stones Red - A dynamic and powerful life force, Stones Red captures the bold spirit, rebellious attitude, and adventurous temperament that are the unique hallmarks of the globally iconic rock and roll band. Captivating and charismatic, the fiery nature of this unique red shade embodies the intense passion and innovative musical style.

This apparel and accessories collection celebrates the official Pantone color Stones Red with an exclusive launch at RS No. 9 Carnaby St (in store and online).

The Stones Red Rolling Stones Dad Cap features a tonal classic embroidered Stones tongue on the front and an adjustable metal clasp on the back to allow for the best possible fit.